Email Marketing Tips

	Email is not a magic bullet for marketing. The response rate for email is only about 1-2% but don't fret. There are certain things you can do to make your emails more effective. Use these tips for more effective emails.
*Remember your "subject line" is: "Three twos:" 2 seconds, 2 words, 2day.*

Use as few words as possible to transmit your message in 2 seconds!
The first 2 words of your subject line are the most important.
- Examples: Save Now, Tomorrow, Alert, Still Time.
- Avoid "Free." Spam filters sort it out.
Challenge your prospect to take action TODAY:
- Tomorrow's too late! Call us today to order your supply of...
- There's still time to save thousands, IF you act TODAY!

Also consider the subjects in which the majority of your prospects have interest. Virtually everyone is interested in one of these:

Think about your product or service offering: does it fill or address one of these interests?

Find a way to tie your product or service into a health benefit for your customer.
Demonstrate it's a wealth generator or a savings for your client.
Demonstrate how your product benefits their children or pets.

Find that unique selling proposition that makes your offer stand out!