Customers Are Almost Done BEFORE They See You!
The Corporate Executive Board found that customers are 57% through their buying process before they make contact with a company.
This supports the idea that companies can benefit by having content that helps customers do their research and reach a buying decision.
What can you do to get audiences to notice your business? Most of us have used direct mail marketing, newspaper ads and email to reach out to customers.
If you haven't been tracking how your ads are doing, the time to start doing that is now and it's really easy.
For those companies whose audiences do research in order to become well informed before purchasing a product or buying a service, content marketing is often an important element to include in marketing communication outreach.
In a study of over 1,400 B2B (business-to-business) customers, the Corporate Executive Board found that customers are 57% through their buying process before they make contact with a company.
This supports the idea that companies can benefit by having content that helps customers do their research and reach a buying decision. What can you do to get audiences to notice your business?
The most effective strategy is:
- Clearly define the target audience of your business, including:
- Demographics of that audience and
- What promotions elicited responses over time.
- Most of us have used direct mail marketing, newspaper ads and maybe even some email to reach out to customers.
- Now is the time to sit down and review which of those ad offerings brought in the most business.
- Track how your ads are doing; it's really easy.
- Every time a customer comes in ask them:
- 1) How they found out about you or
- 2) Why did they come in that day.
- Every time a customer comes in ask them: